Markets were narrowed, competitıon was on global level and is not possible to play wıth a sustainable business in the local market. Where profits are going and continues to fall, besides financial power is not enough to have a strategical advantage only.
The technology and production return to the nature, translated to a commercial war. The development of commercial information has been realized with the development of technology and the big data age began. The conclusion ıs a conception of nature, which is the concept of competitive intelligence.
Target market detection and in this hyper competition environment, companies have difficulty in determining target market. Only by participating in fairs, trying to get results, not using other means of communication, not having sustainability in the current market come with unsuccesful operations in exporting.
Today, exporting wars like history wars. It was used guns,arrows, bombs in the past, but now information is very important like your weapons. The more data you have, the more advantages you have.
Rather than simulating the concept of war to one of arts or science, it may be more appropriate to simulate trade. Because competition in trade or trade is a conflict of human interests and activities.