The company overview is a brief one-page description of the company an entrepreneur has founded or wants to found. It should tell the reader what an entrepreneur wants to accomplish with his venture. It can include a description of the organisation structure, if it is a sole proprietorship, partnership, or corporation. It can also explain entrepreneur’s ambitions for the company, if they plan for it to always be small, or do they want to grow it into an international giant. Upon reading this section, the reader should have a good idea of where an entrepreneur is and where they plan to take their company.
In the company overview, an entrepreneur should try to answer the following questions in a single paragraph:
- What is the name of the company?
- Does the company already exist or will it be forming in the near future?
- Where is it located? Do they have any plans for expansion?
- How is the company organised? Is it a sole proprietorship, partnership, corporation?
A mission statement is a short inspirational statement of the vision and goals an entrepreneur has for their company. It needs to be succinct and content rich, and it should excite the readers of the business plan.