Marketing and Branding Techniques
Module 4. Marketing and Branding Techniques
The main contents of the module are:
- Marketing (The 7 Ps, market research and Principles of Marketing)
- The importance of Inbound Marketing (Attraction, conversion, education and closure).
- Brand Awareness & Brand Love (Attributes and Awareness).
- SWOT diagram.
Overview: This module will provide to entrepreneurs with the marketing and brand concepts. They will understand the differentiation between them and the importance of them in nowadays way of doing business.
Duration: This module is designed to be completed in approximately 300 minutes (5 hours).
Learning outcomes: By the end of this module, young entrepreneurs will develop a successful strategy for commercial introduction. Also, they will be able to construct a successful brand awareness to have a greater impact in their target costumers. Finally they will have the opportunity to taste the knowledge through a case method of Rosa’s pizza.
Structure of the module: Entrepreneurs should be encouraged to read the information of the module from the Handbook before the lesson except the Rosa’s pizza case. This means that is envisage that entrepreneurs will have 1.5 to read the material and you will have 1.5 hours to cover theoretically the concepts of the module and 2 hours to implement the case method and their own Brand Awareness.
After covering the concepts of the module you will ask them to develop their own strategies for their project idea. Then you will discuss with them. After that, you will introduce to them Rosa’s pizza case. You will give them time to read it and reflect on it in a group discussion.
Then, you will ask them to go back to their own project idea to explore what they can do to create their brand love based on what you just have been reflecting on. Finally, you will ask to them to share their project brand love ideas as a general conclusion.
What are the Elements of a Case Study? Case studies do not have set elements that need to be included; the elements of each will vary depending on the case or story chosen, the data collected, and the purpose (for example, to illustrate a best case versus a typical case). However, case studies typically describe a program or intervention put in place to address a particular problem.
Therefore, we provide the following elements and example on which you might draw:
- Identify the problem
- Explain why the problem is important
- How was the problem identified?
- Was the process for identifying the problem effective?
2.Steps taken to address the problem
4.Challenges and how they were met
- Lectures 10
- Quizzes 1
- Skill level All levels
- Language English
- Students 2
- Certificate No
- Assessments Yes