Promotion & Dissemination planning
Module 5. Promotion & Dissemination planning
The main contents of the module are:
- What is webmarking?
- Types of webmarketing
- How to implement and to develop a webmarketing plan?
Overview: it is important to explain what webmarketing is but even more important that it is part of the global companies marketing & communication plan and activities.
The goals of the webmarking plan is to reach clients through the use of online media. It is important to explain young entrepreneurs that webmarking is a continue ongoing process and will be changed regularly through the innovations that still will take place.
Duration: This module is designed to be completed in approximately 60 minutes.
Learning outcomes: By the end of this module, young entrepreneurs
- Know what webmarking is.
- Know the different types of webmarketing
- Have the skills to write a webmarking plan
- Have the skills to integrate the webmarking plan in the global companies marketing and communication plan.
- Are aware of the ongoing innovations in the webmarking.….
This module needs of course some basic knowledge. You can’t implement a webmarking plan if you don’t know what webmarketing is. We advice teachers to start from online resources about webmarking and then ask the young entrepreneurs to search firstly for existing webmarketing plans and present them to the group. Then a class-discussion about the different presented webmarking plans can be organized. Take into account that webmarketing is not an exact science. Different webmarking plans can work for different target groups in different situations or settings. Finally it is advice to ask the young entrepreneurs to write a webmarking plan as part of the global marketing & communication plan of an enterprise.
Please be awarded that a lot of theoretical and practical information and exercises and prototypes of webmarking plans are online available. We advice not to do the research by teachers, but to let the young entrepreneurs to do it themselves, as this is obligatory when they have there own enterprise. Also webmarking is an innovative and constantly changing item.
Keep in mind that one approach to create a webmarketing campaign affordable for entrepreneurs is the one develop by the users which is called user-generated marketing.
It is actually people like you who base on their experience, they write comments about businesses. Eventually, this will help people to make choices and purchases.
Steps to develop a user-generated marketing campaign:
1.- Determine which information you want to get for costumers.
2.- Chose the online channel more appropriate for this.
3.-Implement the strategy in the channel.
4.-Follow the ratings, comments of users.
5.- Implement changes base on the information generated.
- Lectures 6
- Quizzes 0
- Skill level All levels
- Language English
- Students 2
- Certificate Yes
- Assessments Yes